The Royal College of Physicians explicitly tells doctors to promote e-cigarettes “as widely as possible” to people trying to quit. Public Health England’s advice is that vaping carries a small fraction of the risk of smoking.
… The U.S. reaction is “complete madness,” said Dr. John Britton, director of the U.K. Center for Tobacco and Alcohol Studies at the University of Nottingham. “The reality with smoking is, if you tell people to stop vaping, they will go back to tobacco and tobacco kills.”
.. In Britain, a review by Public Health England, an agency similar to the CDC, concluded that vaping is about 95% less dangerous than smoking. A leading British anti-tobacco charity, Ash, even called for e-cigarettes to be licensed as medicines and provided free to smokers trying to quit by Britain’s government-funded health system.