Get inspired to make your big day extra special
It’s not official until it’s on Instagram, which makes it crucial to have a plan to showcase the best of your special day on social media. Prabhat Choudhary, founder of Entropy, India’s biggest celebrity digital agency, decodes how celebrities broke the Internet recently. “Deepika Padukone and Ranveer Singh(#DeepVeer with a reach of 96 million) opted for a measured approach. The scarcity created a bigger buzz,” he says. On the other hand, “Anand and Sonam Kapoor Ahuja’s wedding was a case of Instagram maximalism,” he adds. With #EverydayPhenomenal reaching 18 million and #SonamKiShaadi touching a figure of 12 million, who are we to disagree? Another star couple to tie the knot took a completely different route. “Nick and Priyanka Chopra Jonas (#Nickyanka with a reach of 69 million) sold their pictures to select media outlets. This interfered with the organic spread, but they continued to release images long after the wedding.” Don’t wait to get your Insta game plan on.